Plausible Analytics is an open-source, privacy-focused web analytics tool designed as a lightweight alternative to Google Analytics. It provides website owners with essential insights through a simple, intuitive dashboard, eliminating the need for complex reports or custom dashboards.
Compliant with GDPR, CCPA, and PECR, Plausible operates without cookies or personal data collection, ensuring visitor privacy. All data is processed on servers owned and operated by European companies, and it never leaves the EU.
The lightweight script enhances website performance and contributes to sustainability by reducing the carbon footprint. For instance, a site with 100,000 monthly visitors can save 8.2 kg of CO2 emissions per year by switching to Plausible.