Headquarters : Estonia
Service popularity : 577,9K monthly visitors
Visitors by country : 15% 15% 11% 6% 4%etc.
Categories : web analytics
Plausible Analytics is an open-source, privacy-focused web analytics tool designed as a lightweight alternative to traditional platforms. It operates without cookies and does not collect personal data, ensuring full compliance with GDPR, CCPA, and PECR regulations. All visitor data is processed exclusively on servers owned and operated by European companies, ensuring that data never leaves the EU.
The platform offers a user-friendly dashboard that presents essential website metrics on a single page, eliminating the need for complex reports or custom dashboards. Its script is significantly smaller than that of Google Analytics, enhancing website load times and reducing the overall carbon footprint. Additionally, Plausible supports features such as goal conversions, revenue tracking, and campaign analysis, allowing users to segment audiences and analyze paid campaigns using UTM parameters.
Transparency is a core principle of Plausible; its source code is publicly available on GitHub, allowing for inspection and verification. Users have the option to make their analytics data public or share it securely with team members, promoting openness and collaboration.
Plausible's lightweight script contributes to faster website load times and a reduced carbon footprint. For instance, a site with 100,000 monthly visitors can save approximately 8.2 kg of CO2 emissions per year by switching to Plausible.
Furthermore, Plausible operates as an independent, self-funded, and bootstrapped project, sustaining itself solely through subscriber fees. This approach ensures a sustainable business model without reliance on external investments or advertising revenue.
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Here are some similar services and alternatives to Plausible that you might be interested in.
StatCounter is a web analytics service that provides real-time insights into website traffic and visitor behavior. It offers features such as session replay, heatmaps, and conversion tracking, enabling businesses to monitor and optimize their online presence.
Pirsch is a privacy-focused web analytics tool developed and hosted in Germany, offering a cookie-free solution that ensures compliance with GDPR, CCPA, PECR, and Schrems II regulations. It provides real-time insights into website traffic without storing personal identifiable information, eliminating the need for consent banners.
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